Start a Project
Formerly focused on hospitality management, Peachtree Group brought a subsidiary land acquisition, investment group, and lender under its corporate umbrella to create a branded house with one strategic story and look. Its digital channels needed similar consolidation, requiring carefully considered messaging, user journeys and information hierarchy to read as a single, seamless entity.
Taking apart four robust websites, dissecting just as many businesses' worth of information, and then re-combining everything into a single, cohesive, audience-focused, and user-friendly experience for Peachtree Group was a tall task.
A solid brand strategy and flexible, modern visual identity (provided by our friends at Matchstic) helped a lot as we created hierarchy. Our team added strategic expertise to define the overlaps and diverging paths of audiences to create a seamless experience that sang one song of real estate business excellence, start to finish.
A singular image, voice, and digital presence empowers Peachtree Group to be all its combined services can be without feeling like a hydra of disconnected parts and pieces.
To make it all work, we looked to create tension where it felt right – in yin and yang headlines typeset to highlight meaningful juxtaposition and a mix of data and humanity throughout the site – and grounding balance in a larger narrative that told the story of a deeply experienced real estate partner with the breadth of experience to solve nearly any problem for property owners on any part of the investment to ownership to operations path.
We can also help with:
Formerly focused on hospitality management, Peachtree Group brought a subsidiary land acquisition, investment group, and lender under its corporate umbrella to create a branded house with one strategic story and look. Its digital channels needed similar consolidation, requiring carefully considered messaging, user journeys and information hierarchy to read as a single, seamless entity.
Taking apart four robust websites, dissecting just as many businesses' worth of information, and then re-combining everything into a single, cohesive, audience-focused, and user-friendly experience for Peachtree Group was a tall task.
A solid brand strategy and flexible, modern visual identity (provided by our friends at Matchstic) helped a lot as we created hierarchy. Our team added strategic expertise to define the overlaps and diverging paths of audiences to create a seamless experience that sang one song of real estate business excellence, start to finish.
A singular image, voice, and digital presence empowers Peachtree Group to be all its combined services can be without feeling like a hydra of disconnected parts and pieces.
To make it all work, we looked to create tension where it felt right – in yin and yang headlines typeset to highlight meaningful juxtaposition and a mix of data and humanity throughout the site – and grounding balance in a larger narrative that told the story of a deeply experienced real estate partner with the breadth of experience to solve nearly any problem for property owners on any part of the investment to ownership to operations path.
We can also help with:
